Friday 21 November 2008

D&AD Student brief

D&AD student award competition is our most recent brief, we have had to choose one out of four briefs to develop idea's for, then after four weeks of idea's generating we get given another four competition briefs to choose one to develop. Then after we have developed two different competition briefs we will choose one to go ahead with and if it's good enough we will be entered into the competition. The first brief i have chose is to design three front covers for Faber and Faber's film range books. We are only aloud to use type and the design must be able to be applied to all the different books within the film range. The second brief i chose was to design a new look and the packaging for a range of seeds called 'Grow Your Own' at Homebase. It is a range of fruit and veg seeds for novice gardeners to encourage them to grow their own produce as it is cheaper and healthier.

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